Survey Research

• Multi-Mode (live cellphone and landline, text to web +)

• Scientific, turnout-model driven weights

• Custom turnout modeling to optimize weights for unusual or unpredictable turnout scenarios (e.g., city elections, odd-numbered year constitutional elections, special elections, etc.)

• Statistical message analysis with methods and math tailored specifically to your use cases

• Message analysis by media consumption patterns, producing optimal messages as specific for channels as they are for demographic categories

• In-depth analysis of persuadable audience segments, using modeling to quantify the ROI of each persuasive message in light of both turnout and projected message effect

• Response-level analysis of verbatims to provide word clouds and granular, high-quality anecdata

• Comprehensive path-to-victory and vote goal analysis tied to the voter file

 

Voter Modeling

• Marry your survey response to persistent turnout models and ballot scores

• Map out survey responses across the whole voter file to score every registered voter on

• Turnout

• Ballot

• Issue position

• Issue intensity

• Message movement/ response

 

Audience Creation

• Link your message impact analysis directly to audience file segments

• Deploy media channel-specific message impact analysis directly to appropriate vendors

• Integrate turnout models, ballot models, survey-based models to define optimal segments for:

  • Mobilization

  • Persuasion

  • Issue-specific advocacy